Elizabeth Hurley was counting down the hours as she upped the ante in a bikini earlier in the pandemic. The British model, 57, posted to her Elizabeth Hurley Beach brand’s Instagram back in 2020, urging fans to shop a sale and thrilling them with her sensational figure as she modeled a tiny bikini right on beach sands.
Clock Is Ticking

Alerting fans to a sale that was set to end in 24 hours, Elizabeth sizzled as she threw both arms up above her head and drew attention to her assets, tiny waist, and curvy hips.
Looking decades younger than her years, the Netflix star stood backed by ocean waters, also matching her paisley-print bikini to the blue backdrop.
Wows In Bikini At 55
At the time of the post, Hurley was still 55. Showing off her jaw-dropping curves, the ex to actor Hugh Grant went halter in her stringy two-piece, also injecting her favorite chain finish via gold detailing on both the briefs and low-cut bikini top.
All abs and smiles, Liz added in dark shades for a little glam.
See The Photo!
In a caption, the Estee Lauder ambassador wrote:
“24 hours left to get an additional 30% off our glorious Paisley Bikini- already marked down 40%. Use code 30EXTRA at checkout. Link in bio.” See more swimwear snaps after the shot.
Strapless Swimsuit Shows Tiny Waist
Not long after, Liz returned for another promo, posing in a skintight and strapless swimsuit in bright turquoise. Showing off her minuscule waist, the bikini bombshell posed from a sandy path and lifting her arms up to clutch nearby greenery.
Plunging Spa Swimsuit

Liz switches it up. A 2020 share also showed the stunner poolside and at a spa. Here, she went very daring in a plunging dark bathing suit while reminding fans of her famous cleavage.
Her Beauty Trick
Liz has spoken out about her wellness. “I often put apple cider vinegar in my hot water. It tastes disgusting. I can’t face it every day, so I’ll put it in my hot water maybe every other day,” she told The Cut .
Bubble Bath Time!
Of winding down at the end of a long day, Liz shared:
“Evening baths are really important to me. I have one pretty much every day of my life, just before I go to bed.”
Watch Out, Kim K!
Liz’s brand was around long before the likes of mogul Kim Kardashian were retailing swimwear. Hurley’s got staying power!
Scroll For Her Best Bikini Pics

Just keep scrolling to see more photos, including the nude shot!