Spain is a favorite for holidaymakers, but let’s be real — it’s crowded, and the locals are pretty over it. Meanwhile, there’s Serbia, quietly sitting in the Balkans, offering something fresh.
It’s relaxed, less touristy, and ideal for those wanting an authentic, peaceful getaway. Bonus: they’re all about sustainable tourism, so your trip’s easy on the planet and great for the locals.
Serbia offers a break from Europe’s tourist-packed spots
Places like Spain are packed to the brim, and honestly, it’s not as fun when you’re battling crowds. Serbia, though? It’s got the charm but without the madness. If you’re after something chill, this is where you want to go.
Belgrade: A lively city with layers of history
Belgrade’s got a little bit of everything. Start with Beogradska Tvrđava, an epic fortress perched on a cliff with views of rivers and parks below. This spot is all about preserving history and culture. It’s totally free, and sometimes they host cool events there too.
Then there’s Republic Square, right in the heart of the city. It’s a busy hub with loads going on — shops, transport, you name it. At one end, you’ll find the National Museum of Serbia. For just £2.12, you can dive into some stunning European art and history.
Novi Sad: A quieter version of Prague or Budapest
Novi Sad, Serbia’s second city, is a total charmer. It’s got that classic Hapsburg architecture that makes you feel like you’re in Prague or Budapest, but here, you’re not elbowing through crowds. As George put it, “The buildings are like something out of a storybook.”
Mountains for every season
Serbia’s mountains are a dream if you love the outdoors. Winter? Skiing. Summer? Hiking. The trails are stunning, and if you’re into birdwatching or just soaking up nature, there are eco-tourism projects that make it even better.
A focus on sustainable travel
Serbia’s not just about pretty spots. They’re serious about sustainability — protecting nature and supporting local communities. If you want a holiday that feels good in every sense, this is it.
Relaxing spa escapes
Thanks to its thermal springs, Serbia has built up a reputation for wellness resorts. If you’re after a chilled-out, nature-filled retreat, these places are perfect for recharging your batteries.
Stunning hiking trails with stories to tell

Serbia’s countryside is packed with gorgeous spots. One favorite? Krupaj Spring. It’s got these hypnotic blue waters, surrounded by lush plants, and a ton of legends attached to it. And that’s just one example. The hiking trails here are full of breathtaking views and little surprises.
Tourism is helping local communities thrive
Tourism in Serbia is booming. In 2023, visitor numbers shot up by 20%. That’s been a massive boost for local businesses and jobs, which makes your trip feel even better — you’re helping the locals out.
Belgrade has quirks you won’t find anywhere else
Beyond the main square, Belgrade’s got all kinds of hidden gems. There are bars, restaurants, theaters — and get this, a church where the chandeliers are made from weapons. Yep, you read that right. It’s things like this that make Belgrade unforgettable!
Still a hidden treasure
“It’s a place not many people have discovered yet,” George said. “We actually send more people to Albania and Bosnia, but Serbia? It’s got some jaw-dropping spots.”
Serbia’s got the perfect mix — history, culture, and natural beauty, all without the crowds. If you’re looking for somewhere different, put it on your list!
Last Updated on December 27, 2024 by Rachel Backland