With the holidays coming up quickly, many families are getting ready for annual traditions. One of those traditions might be buying matching PJs for the whole family to look cute in.
As if this tradition wasn’t adorable enough, Target just took it to the next level with its inclusive ads featuring real families.
It’s the most wonderful time of the year!
That’s because Target has rolled out its annual line of matching holiday pajamas for the whole family. This year’s collection features pajamas for everyone in sizes XS-XXL.
For many families, these festive jammies are a fun Christmas tradition.
They make for great Christmas morning photos that are definitely Instagram-worthy.
It goes without saying that these pajamas are also super comfy.
Is there anything better than getting cozy in your PJs and snuggling on the couch with some Christmas movies?
While shoppers are always excited for this collection to drop, this year, the company featured real families in its ad campaign.
The ads are getting a lot of praise for showing a diverse group of families.
These ads prove that modern families don’t have to fit a mold.
Most photos in the media feature the ideal nuclear family, so Target’s campaign is a refreshing change.
Not only does the campaign feature real families, but many of them are Target employees.
“At Target, we believe in helping families discover the joy in everyday life — and that includes bedtime. To make sure the items in our Family Pajamas Collection were fit for all families, they’ve been tested and given the stamp of approval by real Target employees and their families,” the company said online.
And in case you were wondering, there are even matching pet PJs!
They really thought of everything with this line!
Online, people are loving this inclusive campaign.
These ads highlight the beauty and love of every family and ensure everyone can have a happy holiday season.
Who’s ready to get all matchy-matchy with their family this Christmas?
I know I am!
