Swimwear season is officially upon us and Nasty Gal is serving up looks .
The online retailer released its latest swim suit collection and this time, all of the looks are size-inclusive.
Werk.
First of all, what is Nasty Gal?
Nasty Gal is an American online retailer that sells clothing for young women.
In 2012, Nasty Gal was named the “Fastest Growing Retailer” by INC Magazine.
Sophia Amouruso is the original “Nasty Gal” who started the company back in 2006.
What started out as an eBay store quickly turned into an e-commerce giant.
Sophia was named one of the richest self-made women in the world by Forbes.
The company then went bankrupt in 2016 and sent Sophia’s net worth plummeting to $5 million.
The company was recently purchased in 2017 and has already gotten itself into hot water.
The company faced controversy after the UK banned their ADs online.
It was reported that the ads showed very thin women and that their rib cage was visible and appeared prominent
Later as the brand continued to make improvements, they extended their sizes.
NastyGal announced their first-ever extended sizing capsule collection back in September.
Some people online were excited and praised the brand for making their products more inclusive.
However there were some others who felt the brand was a little too late to the party.
Well, now Nasty Gal is back with a swimwear line and it looks like all might be forgiven.
First and foremost, the company chose Sports Illustrated supermodel ( and mom of two! ) Tara Lynn as their spokesmodel.
The swimsuits come in sizes 2-20 in all kinds of colors and styles from ruffle-detailed bottoms to cute knotted bikinis.
In a statement about the swimwear launch, Tara said, “The collection is all about being fashion-forward and empowering women to be their most authentic selves. It’s really important to look at yourself and focus on what’s beautiful and unique about you. This collection is reflective of that.”
In addition to this collection (and Tara) serving up looks, it’s also available at affordable price point.
None of the items cost more than $50 . Yes, people, you read that correctly.
So now you can be like me and buy things in multiples and not feel guilty about it!
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Many fans who saw the collection were excited to see more body positivity from the brand.
“This is so body positive,” commented one Instagram follower.
“post more women with her body type,” another follower encouraged.
Personally, I want almost all of it! What do you think of Nasty Gal’s new collection?
