2019 has brought us some strange things, occasionally in the name of experimenting and trying new stuff. In many ways, it has been the year of the pickle, as we’ve seen chips made from actual pickles , sandwiches that use pickles for buns , and pickles on pizza , among others.
But wait until you see what’s happening to mustard.
Now, even if you’re a fanatic, you have to agree that there are only so many places mustard belongs.
Hot dogs? Absolutely. Hamburgers? Yes please. Ham sandwich? Indeed. Heck, even a pretzel can benefit from a spicy dash of that bright yellow goodness.
Dessert? Well, that might be a tougher sell.
But that’s not going to stop French’s from trying.
French’s, whose name is basically synonymous with the BBQ staple, has teamed up with the ice cream wizards at Coolhaus for a unique way to celebrate National Mustard Day, with mustard-flavored ice cream.
Pretty sure nobody saw that coming.
If you are brave enough to try this odd confection, you’ll have to be in the right place at the right time.
It’s a highly limited run, with servings only available in New York, via a French’s ice cream truck stationed in Rockefeller Center and Columbus Circle or on August 1 or Brooklyn Bridge Park and Madison Square Park on August 2, or at Coolhaus in Culver City, California August 2-4 and August 9-11.
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If you are lucky enough to be able to try it, however, it comes with a pretzel cookie on the side for that classic pairing.
Apparently, early reviews are not unkind to French’s bold creation.
Writing for People , chef Shay Spence said “the initial flavor you experience is not mustard, but sweet hints of cotton candy and bubble gum ice cream. Once you get to bites two or three, though, it really hits you: that unmistakable tang that makes you want a hot dog real bad.”
Other reviewers had a bit of a tougher time with it.
Ruby Anderson at Thrillist said that “To my surprise, the sharpness of the mustard did not insult the sweetness of the cake batter ice cream base…It didn’t taste like a frozen condiment is what I’m saying, but you’ll have to taste it for yourself. I have a feeling this will be polarizing, kind of like licorice.”
So, what do you think? Would you try mustard ice cream?
