We all know that proofreading is important. But this goes beyond just checking the spelling of words. Sometimes it takes a careful look at an image to ensure it’s appropriate.
A Pennsylvania pizzeria found this out the hard way after a small NSFW detail appeared in one of its ads.
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Dateline: Sellersville, PA.
Sellersville is a quiet suburb of Philadelphia. It’s home to Chiaro’s Pizza & Restaurant, a place that looks like it has a nice, cozy ambience. It’s well reviewed and seems to be popular with the locals.
The pizzeria made some flyers.
Advertising your business on paper handouts is standard operating procedure for small businesses, and the proprietors of Chiaro’s have probably printed thousands of ads over the years without incident.
This time, there was an incident.
You can see the heartfelt apology that Chiaro’s posted to Facebook. It’s clear that they feel embarrassed by what happened. Clearly it was a subtle detail in a recent ad that escaped notice until the ads were printed out and distributed.
They have the community’s support.
Fortunately, this isn’t really a controversy. From the tone of the apology and the related comments, it’s clear that people find this funny more than they find it shocking.
What actually happened?
Chiaro’s doesn’t make it clear what, exactly, was inappropriate about their ad. Understandably, they also don’t want to show the ad because it was embarrassing to them.
Don’t worry, we’re about to show you.
Here’s the ad.
Looks pretty normal apart from the blurred-out mug of cappucino, right?
Well, that mug of cappucino is exactly the source of this drama. We’ve blurred it out, but underneath that blur there’s cappucino art…cappucino art showing a naked, well-endowed man who’s sitting cross-legged.
Yes, it was full frontal nudity.
If you aren’t looking for it, it’s easy to miss. After all, cappucino art all kind of looks like a blurry mess. But it’s absolutely there.
Sorry, we censored it.
We’ve tried to explain the context as thoroughly as we can, but our bosses really don’t like it if we throw full-frontal nudity into our stories. Diply is a family site, after all. But if you really want to see the original, here’s a tweet that shows it . The detail is subtle, but we should state the obvious: the image is technically NSFW.
At least everyone’s having a good laugh.
Chiaro’s wound up with a little egg on its face, but everyone is taking this in good humor. It seems like the pizzeria is more embarrassed and shocked than anyone else.
It’s just another example of a harmless random happening that’s funny because it didn’t happen to you. Let us know what you think in the comments section.
