Marketing and advertising can definitely get annoying sometimes.
But there are times when smart marketing gurus put their minds together and come up with sneaky ways to get their message across. Especially when they either take you by surprise or get you to buy the product without even knowing you were being targeted.
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Now that’s clever marketing.
1. Coffee Rx
Talk about clever advertising here, this bag of coffee is being marketed as a prescription medicine because, let’s be honest, for some of us coffee is medicine.
2. Happy Mangos
Apparently, This is how they dress up mangos in Shenzhen, China. Because everyone wants to eat a happy mango instead of a sad one, right?
3. Don’t Judge A Book By Its Cover
A book store where books are wrapped in paper with short descriptions so no one will “judge a book by its cover”.
4. Straight To The Point
I love it when companies get straight to the point and lay it all on the line. Instead of looking for ingredients, you get this.
5. Business Opportunity Seized
Talk about an interesting way to take advantage of placing your business in the vicinity of an existing one. Ironic or clever? What do you think?
6. Get Your Eyes Checked
So, I dunno if this was a printing error or done on purpose, but that’s one way of getting people to get their eyes checked.
7. Clever Product Placing
It doesn’t take a genius to know that gamers play games for hours, so they definitely need some fuel. But this product placement is pretty genius.
8. Just Try It
Everyone knows that the best way to get someone to buy something is to get them to try it, so this water system got it right.
9. Don’t Just Throw It Away
The most compassionate recycling reminder on a smoothie. I just hope people take time to read it and do what it says.
10. Bold Advertising
You have to give it to these guys. They aren’t exactly beating around the bush by placing this ad right in the urinal in the men’s restroom.
11. Pure Genius
This marketing campaign from a grocery store in Belgium just started. They use the existing billboards from a politician and add their own billboard onto it. Wow!
12. This Clever Movie Poster
Child’s Play and Toy Story 4 were released on the same day so the designer of the Child’s Play poster decided to playfully attack Woody in their poster.
13. Cheesy, But Effective
These billboards have a 3D cheese string connecting them. Mmmmm… cheese.
14. Good Marketing And A Good Message
This billboard for Coke also points people to the nearest recycling bin. I love this!
15. Clever And Crafty Beer Ad
This simple beer ad makes the foam from a pint look like a moon. Brilliant!
16. Bet They Still Taste Good
Jelly Belly packages all their “irregular” jelly beans into a bag and sells them as “Belly Flops”. At the end of the day, they’re still sugar, right?
17. Same Product, Different Label
These jars are essentially the same spread but highlight different ingredients. Sneaky, sneaky.
18. These Packages Maximize Shelf Space
These packages fit together nicely so that store clerks can fit more on a shelf. More product means more sales, right?
19. Learn The Story Behind Your Food
This company includes a picture and a link to the story about the person who picked your food. What a cool idea!
20. Appealing To All Moms
This company has two different versions of their package: one featuring a mom with tattoos and one without tattoos. There’s a box for every mom!
21. Imitation Game
These bottles of Ibuprophen are clearly targeting those people who either buy Advil or Motrin with the colors of those products’ bottles. Pretty clever.
22. Listen To Darth Vader
Probably the most clever and funniest condom advertising I’ve seen in a while. Ha, ha, ha. You must listen to Darth Vader.
You know I have to admit when advertising hits it right on the head I don’t actually mind it so much. I wish they were all like that, actually.
