When you think of the anatomy of the perfect s’mores, there are a few conditions. The graham cracker must be Honey Maid, the marshmallow must have the perfect golden brown and crispiness on the outside, while still maintaining a gooey, fully-cooked center, and the chocolate must be Hershey’s.
No, this has not been set in stone, but you know it’s an unspoken fact.
Leave it to Japan to make one of the most iconic summer treats to grace the corner store freezer.

Why yes, yes this IS a s’mores ice cream bar completely immersed in Hershey’s chocolate.
There is absolutely no other way to make a s’mores ice cream bar.

What’s more, pieces of graham cracker have been blended into the chocolate for a nice creamy and crunchy texture experience.
What’s EVEN more is that the middle of the ice cream is filled with marshmallow.

Game over, folks.
The bummer is that it’s only being sold at Family Mart convenience stores in Japan.

So, if you already live there or are due for a visit, look out for it!
Otherwise, it’s time for all of us to book a casual ticket to Japan.
Or, genius idea here, how about we bring this to North America? Look out for my petition soon.