Have you ever wondered the story behind the famous logos you see almost every day on your way to work or on billboards? Well, turns out there are hidden messages in some of the most popular logos and they’re there for a reason.
Check out these examples below and let me know if you spotted the message before you read about it.
1. Wendy’s
Wendy’s has been big on making its customers feel like they’re getting a home-cooked meal. So it’s no surprise you can see “Mom” spelled out on Wendy’s collar.
2. Amazon
We’re so accustomed to seeing Amazon logo these days. But did you realize the arrow is pointing from the letter A to Z? That’s pretty clever.
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3. Hershey’s Kisses
When you look at this logo you clearly see two Hershey’s Kisses, but there’s another one hidden between the letters K and I. Oh wow!
4. Tostitos
Who doesn’t love to dip those chips in one of Tostitos’ delicious dips? Well, turns out the people inside the logo love it too. Look closely at the letter “I” in the logo and you’ll see what I mean.
5. Baskin Robbins
Baskin Robbins famously serves up 31 of their yummy ice-cream flavors. So they made sure you knew that by putting 31 in the middle of their logo with clever pink numbers.
6. Pittsburgh Zoo And Aquarium
This logo is a great example of using negative space in its design. There’s a gorilla on the left and a lion on the right.
7. The Bronx Zoo
When it comes to cool logos, zoos seem to have them all. Check out this Bronx Zoo one that shows off New York’s iconic skyline.
8. Cisco
Obviously, the Cisco logo uses its lines to symbolize a digital signal but did you know they also represent San Francisco’s Golden Gate Bridge where the company started?
9. Goodwill
Goodwill’s logo represents the company’s premise to improve people’s lives so it’s very fitting that the logo incorporates two smiling faces into its design. How sweet.
10. Hope for African Children Initiative (HACI)
This organization supports African communities by helping children live better lives. So their logo showing a woman and child in the outline of the continent is a great gesture.
11. Apple
Have you ever wondered if Apple’s logo has any hidden messages? Supposedly, it represents knowledge, like in the Biblical story of Adam and Eve.
12. Subway
Subway is known as an on-the-go kind of establishment. So it’s no wonder the logo has arrows pointing in opposite directions like a subway’s entrance and exit.
13. FedEx
You may not see it at first but if you look closely at the letters E and X you’ll see an arrow representing forward direction, speed, and precision.
14. Hyundai
Hyundai’s logo is a stylized H representing the company’s name and two individuals shaking hands: a salesperson and a satisfied customer.
Wow, that’s so clever.
I’ve never actually noticed these until I started to look at the logos more closely. This is such a fun exercise. Isn’t it? He, he.
