Don't get me wrong — I'm no Grinch, and I'm no Scrooge. I love Christmas! I can't get enough of the holidays once the holidays roll around, but that's the key part: once they roll around. If you don't let the holiday time be special in its brevity, you're not letting the holiday time be special at all.
There are quite a few people who agree with me, and most of them were not pleased when they spotted a particular commercial on their television sets already.