Few products have rocked the beauty community more than Kim Kardashian’s latest endeavour into the world of body- ody-ody foundation.
KKW Beauty’s body foundation has been selling out like crazy cause people can’t get enough!
Kim has shown some of the foundation transformations on her personal Insta account.
Who can forget when she helped her grandma angel MJ take away the purple undertones in her skin?
Or when she showed off some of her own before and after shots?
Having suffered with psoriasis with several years now, Kim has embraced her scars but also knows it’s nice to have the option to cover up her scars for a flawless look!
Fans have also showed their appreciation for the product.
This Twitter user bought the foundation for her mom to help give her confidence in shorts or dresses.
The results are spectacular!
So when Kim got a sunburn yesterday, she took the oppertunity to show off how affective the foundation is at covering up the redness!
“Sun Burns! UGHHHH I haven’t had this happen in years,” Kim wrote.
Her before and after pics show a dramatic transformation.
Where was this when I was a full lobster on vacation last month?!
Some people didn’t love the concept, though.
“Please stop promoting sunburn to your millions of followers,” one Twitter user wrote.
People emphasized Kim needs to treat her burn properly and not cover it up with makeup.
Others thought Kim got deliberately sunburnt.
Which is honestly RIDICULOUS because WHY would she do that?
She was just trying to help everyone look more aesthetic, duh.
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This sunburn hack?? Genius!
Have we finally cracked the code on this UNSIGHTLY human flaw?
I would like to take this moment to remember when Kim fell asleep in the sun with her huge sunglasses on back in 2009 and got this now infamous sunburn:
“PLEASE HELP ME!” Kim wrote on Twitter.
“I am so sunburned! I fell asleep with huge glasses on yesterday! This tan line is not ok!!!”
If only 2009 Kim knew she would come out with a foundation to change everything!
The gag is.. she still looked hot AF even with a fully cooked face.
And yes… have you ever put foundation on a sunburn?
It’s literally like ripping off flesh.
But I trust Kimberly implicitly.
And will happily slather myself in every KKW Beauty product I can get my greedy lil’ hands on, mmkay?
If I’m entrusting anyone to handle my sunburn, it’s her.
So get over it, H8TERZ!!!!!!!!!!
What do you think of Kim’s sunburn cover up?
Let us know in the comments below!