If you spend any time on Instagram, you’ve probably noticed how beige has become a favorite of many influencers, including Kim Kardashian and Molly Mae. Everyone seems to be ditching bright colors in favor of shades like mocha and sand, which people are calling the “sad beige aesthetic.”
But kids’ fashion, until now, has mostly stayed away from the trend, focusing more on bright colors and primary tones.
Mums are all about beige for their kids’ clothes and toys
Mina Tran, a doctor and mom of three from Texas, shared with The Guardian: “You won’t see my kids in primary or secondary colors unless it’s pyjamas.”
She feels the same way about her children’s toys, saying, “We have one play area, and that play area is also the living space. I don’t want to stare at something hot pink and neon green every day.”
Beige is trending worldwide, even for kids’ clothing
It’s not that surprising that Pantone chose ‘Mocha Mousse’ as the color of 2025. They call it “a mellow brown hue whose inherent richness and sensorial and comforting warmth extends further into our desire for comfort.”
Beige looks great on camera, fashion experts suggest
According to fashion expert Lisa Talbot, the whole beige craze started because brown tones look amazing on camera, which is a huge win for influencers who need perfect pictures for social media.
But it’s not just about looking good on Instagram – Lisa adds: “It’s official – beige has taken over our wardrobes. Once reserved for office walls and sensible knitwear, neutral tones like sand, fawn, and taupe have become the ‘it’ shades of the era.”
Influencers are making beige a thing
“Blame Instagram. The rise of social media influencers – particularly Instagram mums – has made beige the ultimate symbol of understated chic. Their feeds are a sea of muted tones, curated to project calm and control, far removed from the chaos of everyday life. No clashing brights or garish patterns here; everything is soft, soothing, and perfectly filtered.”
Beige brings peace in a crazy world
Lisa also points out that beige gives people a sense of calm and stability, especially when life is so chaotic these days.
She said: “But there’s more to beige than just social media. Psychologically, neutral tones are linked to calmness and stability, two things we’ve all craved in recent years.”
Beige is all about simplicity and minimalism
The beige trend is a more significant move toward minimalism and “quiet luxury.” Influences from Scandinavian style, which is all about neutral colors and clean lines, have made people more drawn to simpler things, and beige fits right in.
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Neutral tones are timeless and easy to style
“Beige is timeless and versatile, perfect for those seeking a more sustainable approach to style.”
Instagram is full of beige everything
Lisa pointed out that social media is full of influencers making money from the beige look. The Yorkshire Brides TikTok account even posted a video of bridesmaids in deep brown dresses.
In the UK, Trendy Tots also shared a clip of their collection, showing an entire section filled with brown and beige clothes for kids.
Influencers fighting over the beige look
The beige trend really took off last year when influencers Sydney Nicole Gifford, who’s now based in Minnesota after moving from Texas, and Alyssa Sheil, from Austin, had a bit of a feud. Both of them tried to prove that their take on the “clean-girl aesthetic” – full of beige outfits – was their own.
Gifford, 24, with 298,000 followers on Instagram and 599.6k on TikTok, ended up suing Sheil for copying her style, posts, and even her Amazon recommendations.
The lawsuit shows how serious the beige trend is
According to Texas court records, Gifford claimed that Sheil had copied her “neutral, beige and cream aesthetics,” promoted the same Amazon products, and used the same language. The case was reported by The New York Post.
So, whether you’re rocking beige yourself or just loving the calm vibes it brings, it looks like this neutral trend is here to stay – even for the little ones. Guess we’ll all be living that beige life for a while!
