The dating world never seemed terribly easy, but as we’ve become more connected, we’ve also become more aware of what people go through when they’re just trying to find someone to connect with.
Although many of us have a specific mental image in mind when we picture “safe sex,” there’s an argument to be made suggesting multiple elements to this term.
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After all, everyone involved should not only be safe in terms of protecting their health, but should feel safe with the person they’re linking up with.
And one company in Argentina seems to take that dual consideration seriously.
Tulipán is a company based in Argentina that’s known for making sexual aids and prophylactics.
As the New York Post reported , data from the organization AHF Argentina suggests that just 14.5% percent of Argentinian men regularly use condoms.
Clearly, Tulipán has their promotional work cut out for them.
However, that’s not the only unfortunate statistic that may have influenced the company’s latest decision.
According to the UN Women website , an estimated 35% of women throughout the world have experienced sexual assault either from a partner or a non-partner.
It also says that depending on the nation, that rate can go all the way up to 70%.
These considerations likely had to do with the company’s recent marketing campaign, which centers around the slogan “If it’s not a yes, it’s a no.”
Yet, they’re not just making their point with words, as this slogan appears on the packaging of a particular product called the “Consent Condom.”
As the name suggests, the product is supposed to encourage respect for consent and it does this by selectively locking the condom up.
It’s not necessarily that the box is sophisticated enough to detect when only one person tries to open it with their hands, but that’s supposed to be impossible nonetheless.
That’s because each corner of the package has two buttons, which means eight of them are spread throughout the box.
All of these buttons need to be pressed at once, which is not really doable with only two hands.
Therefore, both partners need to consent to sex because they have to work together to open the package.
When the design requires four hands to press eight buttons at once, there’s not much risk of the box opening by accident.
With the way they’ve put this together, the company aims to promote safe sex and prevent sexual assault at the same time.
![Image credit: Reddit | [deleted]](https://static.diply.com/09hx9wLRwIwoUYgTblXv.jpg)
According to the New York Post , this is also made clear by their ads on social media, which are intended to make consent seem both sexy and like the point of sex in general.
However, the Consent Condom isn’t quite on the market yet.
Tulipán is expected to launch it later this year, but until then, they’re apparently giving them out in Buenos Aires bars so couples can test them.
h/t: New York Post
