As the Russian invasion of Ukraine worsens, a growing number of multinational corporations are deciding to suspend all business operations in Russia.
About 300 companies had announced they were pulling out of the nation by March 9 and while Disney had already announced they were pausing film releases in Russia by then, they would officially join that list two days later.
But while the loss of each of those 300 companies will likely have their own impacts on the life of the average Russian citizen, it seems that the one people will miss the most is McDonald's.
Part of that has to do with how emblematic the fast food chain has historically been as a marker of post-Soviet Russia, but it's also clear from the way people frantically lined up for their last Big Macs that they'll also miss the food itself.
And that's especially true for one man who took a drastic, if futile measure to keep Russia's first McDonald's from closing.