In the days after Russian forces began their invasion of Ukraine on February 24, the Russian government has drawn almost universal condemnation from the international community. Indeed, even Switzerland has broken its historical neutrality to impose sanctions.
And this outraged response hasn't just come from other governments, as private citizens such as the hacker group Anonymous are also working to undermine Russia's capability to fund its operations in Ukraine.
Perhaps the most damaging of these private responses, however, has come at the corporate level as over 300 multinational companies are now suspending all business in Russia for as long as the invasion continues.
That list includes McDonald's, which is one of the biggest emblems of change for post-Soviet Russia. And judging what unfolded at the fast food giant's Russian locations on March 9, this shutdown marks a loss that Russian citizens are already feeling.