If you’re not a fan of shopping , you’re not alone.
Since many companies tend to make clothes exclusively for smaller sizes, many women struggle to find clothes that fit .
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One plus-size blogger has had enough of this. In a poll, they asked her followers if they were sick of trying on clothes that didn’t fit, and 97 percent responded yes. From there, they launched the #MakeMySize movement.
This is Katie Sturino.
She’s a plus-size fashion blogger who runs the blog, The 12ish Style . Through her gorgeous outfits, she proves that chic fashion has no size limit.
She’s also been giving a voice to the millions of women who struggle to find vanity clothes that fit.
She does so through the hashtag #MakeMySize, a movement that calls for brands to create extended sizes for women.
This is long overdue.
In 2016, it was found that the average American woman wears between a size 16 and 18, according to a study.
By venting her frustrations on social media, she’s calling on companies to do better with inclusivity.
In one post on Instagram, she called out the brand Aritzia:
“@aritzia #makemysize What kind of message are you sending to high school, college and basically any aged woman who walks in your store when I’m shown here in the largest sizes that you carry?”
In the other photos, she showed how their large sizes of jeans and two dresses didn’t fit.
In another post, she encouraged women to get involved.
“I’ve hit my limit with designers who don’t consider my body type!” she captioned a selfie where she’s wearing a pair of XL Frame jeans that don’t fit.
“Please post your frustrated fitting room selfies and the styles you wish were available to you.”
Since then, many women have joined the movement .
This woman, for example, aired out her grievances about the robes at a spa. “Not sure what’s worse on the ego: robes at a spa not covering enough of your body to walk the hall to get to your massage OR needing 3 of the tiny towels at gym to cover your body after a shower,” she shared.
Another called out brand NY and Company for only going up to size XXL in their women’s tall line.
“But It’s ok for plus sizes to be way bigger but for tall women’s size ranges that’s usually (not always, but usually) where the sizes end, to XXL.” she wrote.
“And why is that? Meanwhile short plus sizes have plenty of options. As well as big and tall men, plenty of options.”
Katie has shared which companies lack inclusion the most.
She had a bone to pick with Zara on social media.
“@zara is at the top of the #MakeMySize list bc they have been making me feel bad in the fitting room for years,” she captioned a picture of her wearing a Zara dress that’s too tight to button.
In another post, she tagged the high-end brand Alice and Olivia.
“I love this leopard wrap dress and I’d love to wear it in my size. Let’s let designers know we want to wear their clothes too.”
The company actually responded to Katie’s post, writing, “Your b*****s are epic! Your waist is tiny! What about trying the skirt and top version of this look? It will fit and give you the same look!”
Many of her 227k followers were disappointed with their response.
The brand responded, “I am getting a lot of comments about this—as a brand we take a lot of pride in designing for and making clothes for a variety of body types—but not every dress can be made to fit every body—that is what when there is a really popular print like this one we make an extreme effort to offer it in other styles too—it comes in a blouse and as a skirt which can be better options for women who are more voluptuous on top.”
Katie was able to step in and reiterate what her #MakeMySize hashtag is all about.
“Instead of being open to my/our request for more inclusive sizing, you are suggesting I try and squeeze my shape into a size that does not and has never fit me from your brand,” she wrote.
“Many brands are working to expand their range in some capacity. I’m just asking you to consider doing the same,” she continued.
At the end of the day, she’s speaking on behalf of millions of frustrated women. We can only hope that brands will step up and #MakeMySize!
Last Updated on June 1, 2021 by Sarah Kester
