I’m ashamed to say it, but damned if I don’t sometimes buy things just because of the packaging. I DO judge books by their covers, okay?
Luckily, that is the entire point of marketing, design, and packaging. Some companies have good packaging and others go above and beyond to be clever. Let’s check out those winners.
RELATED STORIES
What a cozy-looking bag!
This is the perfect bag for a wool shop, which I had no idea existed. I love the little sheep head right front and center! It’s those little details that really take designs over the top.
This packaging design won awards, and rightly so!
How fun would paintbrushes be if they came in packages like this? I love it. This is by designer Simon Laliberté, and you can check out the rest of his portfolio on his Behance !
Oh, I see what you did there.
Every part of this design is genius and so well thought-out! The mountains, the transfer of the wolf’s shape to stars, and, of course, the way they beautifully line up.
I absolutely love a cute barcode design.
This barcode is for — you guessed it — bread. There’s so much designers can do with a barcode! Honestly, I would scroll through an Instagram of just barcodes.
Believe it or not, these are also business cards.
Need bobby pins? Great! Need a stylist? Great! This business card will help you out with both. What a clever way to get new customers!
Catch me eating this whole box of cookies in one go.
I don’t know who Thelma is but I want her cookies and I want them now. Look how good those look in that little oven box! That’s so charming!
(Just kidding, of course. I went and looked up Thelma and the box design. Check out the story of Thelma’s Treats here! )
Order up!
The absolute genius of packaging t-shirts in pizza boxes! The crazy thing is that each one is individually labeled, which means the artist had to replicate that design on each one. RESPECT.
He’s just a li’l hedgehog!
I hope any forks I buy in the future come in packaging shaped like animals. Spoons with octopus arms? Sold! Knives with stegosaurus spikes? I’m there! Take my money!
Apparently I’m a sucker for pasta packaging.
Like… I wouldn’t even cook this. I’d just display it in my house and never let anyone touch it. This was designed by Alex Creamer and I hope I can actually buy it.
This soy sauce packaging makes me want to go out and buy soy sauce right now.
These were created for a restaurant’s expansion into packaged goods, starting with their soy sauce. The restaurant is called Ryori, located in Singapore!
I would totally buy veggies in packages like that.
Or shop at a store that displayed them like that, where they all come out the bottom! How cool would that be?
The happiest bread packaging I’ve ever seen.
He’s a little gnome with a hat of bread! I love that they didn’t put an illustrated hat on him, instead letting your imagination fill in the gaps.
This sponge is delightful.
Look how cute it is! The sponge forms hair of artists like Rembrandt, Alida Christina Assink, Marten Soolmans, and Oopjen Coppit. Try and stop me from buying this, tbh.
This typography is absolutely god tier.
Tick Tock Tea is good — you guessed it — morning, noon, and night. I love the way the sun slowly sets and makes way for that adorable moon.
This DVD packaging design saw an opportunity and took it.
“My Ten Commandments limited edition box set. I’m not religious, just love the film and how this packaging opens up like the Red Sea and the blue rays/dvds are inside a replica of the stone tablets,” Jonnytoy78 said on Reddit.
Honey packaging is just on another level.
“BEE-FEE is a concept design that balances two elements: BEE – a glass jar that contains organic honey and FEE – a slim concrete flowerpot that will pay these little helpers back.” It’s a planter!
I would try and defy my own lactose intolerance to drink this milk.
Apparently, this is a conceptual design for milk packaging, but I would give ANYTHING for it to be real. I’d buy one bottle and then just use it as decor when the milk was done.
Sustainability is the new hotness.
“The prototype of Carlsberg’s plant-based Green Fiber Bottle which will degrade within a year. Expected to hit market shelves by 2023,” brandonscript wrote.
I am so for sustainable packaging that is still stylish.
Leave it to Pepsi to keep it weird.
The caption explained: “This super-cool limited-edition can was created by PepsiCo especially for the 2019 Superbowl, which saw American Football giants New England Patriots and Los Angeles Rams go head-to-head.”
Sometimes it’s just this simple.
Designs like this are just so thoughtful and well-crafted. It seems like a no-brainer, but I guarantee this took a lot of work to get to production.
Now THAT’S how you sell pasta.
Designer Nikita Konkin reimagined pasta packaging as hair, and I’m a big fan. Try and tell me this wouldn’t draw you right it if you saw it in a store. Just try.
Okay, that’s it — I’m officially a sucker for clever packaging. Now, if you’ll excuse me, I’m off to buy some pasta hair and a gnome loaf.
