"I feel like the white shirt is a clean canvas," Jennifer explained. "It's my opportunity to have a fresh start in my life, my picture on this clean slate, and to make it what I want to be."
In addition to making those with eczema embrace the skin they're in, Tan hopes this campaign will bring awareness to those who think atopic dermatitis is "just a rash."
He went on to explain that in an episode from the upcoming sixth season of Queer Eye, he faced something he hadn't yet faced in his time on the show — a hero with severe eczema. After taking her to a vintage store and asking her to try on a cream-colored garment, she insisted she could not try it on due to her skin condition.
"We had a full-blown conversation about what it is to have eczema. How it's impacting her life and what that means for her clothing, what she can wear," Tan explained. "So when they told me as part of this Now Me campaign that their white t-shirt is significant I understood exactly why. Light colors, white colors are not usually an option because people with moderate to severe eczema often do have oozing and bleeding and so they don't see this as an option for themselves."