The beauty world is a-changing.
No longer are women tied to standard beauty norms that have ruled society for centuries.
And we do mean centuries — they were using clamshells to shave during the stone age!
So, what brought this change in modern times? More celebs and regular women are putting down their razors and embracing their natural body hair.
In Ancient Egypt, for instance, women would use all sorts of depilatories, such as a sticky sugar paste that would pull the body hair out.
Some would even use seashells or pumice stones, similar to what they did in the Stone Age.
This pressure for women to be hairless has carried on into modern times.
It's why the razer market is estimated to be worth $22.5 billion by 2030.
"It's been deeply stigmatized -- it still is -- and cast with shame," Heather Widdows, professor of global ethics at the UK's University of Birmingham and author of Perfect Me: Beauty as an Ethical Ideal told CNN.
"Like they have no other option. There's something deeply fraught about that -- though perceptions are slowly changing," she continued.
The world went nuts when she showed up to the 1999 film premiere of Notting Hill with unshaven armpits.
While she hadn't intended to make a statement (she miscalculated her sleeve length), she shared that, "it’s just part of the statement I make as a human on the planet, for myself.”
The world can thank celebrities in large part for using their platforms on a worldwide scale to break the stigma.
Bella Thorne, for instance, once penned an essay about her love for her body hair.
"I see myself and other girls get hate for having body hair. God forbid I'm not all waxed and oiled up AT ALL TIMES," she wrote.
Madonna has never been shy to break barriers.
The OG of the body movement bared the armpit in 2014. "Long hair...... Don't Care!!!!!! #artforfreedom #rebelheart #revolutionoflove" she captioned the epic picture.
Which is what we like to call great parenting here.
Any parent who teaches their child to love themselves no matter what always gets a gold star in our book.
A study has found that nearly one in four women under the age of 25 have stopped shaving their underarms.
"It helps me feel sexier and more alive," one woman told Shape.
I say, anything that adds to your self-confidence is an absolute win.
"After decades of causing daily irritation to my underarms from shaving my armpits, I decided to let the rash and razor burn heal," Tara said. "Why had I been doing this to myself?"
Lastly, women are embracing their body hair because it's natural. "I stopped shaving my body hair because it is a part of who I am," said Debbie, a 23-year-old to Shape.
Are you into it, or are you not? More than anything, as long as we all respect each other's opinions, I think it's a win.
Let us know your thoughts down below in the comment section!
