For a franchise built on stopping various forces trying to take over the world, the Avengers have basically conquered the globe one box office at a time. It's been quite a ride, with the MCU telling a massive story arc spanning 22 films over 11 years, something that's never really been done in film history.
So no wonder marketers are doing their utmost to capitalize off the MCU's huge success. But have they gone too far this time?