I've never been one to care much about fashion. There are certain colors I like over others, but aside from that, I'm more interested in wearing comfortable clothes than catching people's eyes.
At the same time, I'm aware that others have different priorities. Some folks are willing to sacrifice a little comfort as long as they can achieve a certain aesthetic and more power to them.
However, it's hard to imagine too many people lining up to buy one particular shirt, especially once they see what happens when you wear something over it.