When Adam Reed went out in search of a Elf on the Shelf for his family, he wasn't very impressed with what he found, and he certainly didn't like the message that a spying, lurking, pranking elf was supposed to send to his children.
“I didn’t realize that kids can’t touch it or it loses its Christmas magic," he told Huffington Post. "And that I’d have to move the darn thing every morning. For me and my family, it wasn’t the right tradition."