Jif Is Launching A Squeezable Peanut Butter Pouch So You Get Every Last Drop

I need everyone reading this, right now, to raise your hand if you're absolutely obsessed with peanut butter. Maybe you're reading this while chomping on a classic PB&J, or maybe you're eyeing the jar of peanut butter beside your desk, waiting to go in for another spoonful.

If peanut butter is a staple condiment in your household, then you know how messy it can be, but Jif is here to make your peanut butter experience as smooth as its heavenly texture.

You may have never thought you needed squeezable peanut butter, but you sure might now!


Peanut butter leader, Jif, is finally launching a squeezable tube of peanut butter that is just so handy in so many situations.

The squeezable pouch of peanut butter contains 13 glorious ounces of their signature creamy peanut butter.


You may be wondering, "Why?"

The reasons are virtually endless.

For example, like a tube of toothpaste, no ounce of peanut butter will go to waste—you won't have to scrape down any sides.

And as Rebecca Scheidler, Vice President, Marketing for JIf, said in a press release, this also means no more 'peanut butter knuckles.'

With a squeezable pouch, you won't need to use a knife to try and get the perfect spread of peanut butter.


The squeezable tube make it so much easier to get the perfect line of peanut butter in celery sticks, fill up measuring cups for baking, and making sure every apple gets an equal amount of peanut butter on each slice.

You also don't need to keep changing spoons when eating it straight out of the conrainer—just squeeze it right into your mouth without one ounce of shame.

You'll be able to find the squeezable pouches online and in grocery stores starting in July, and you can even sign up to be notified of its release on Jif.com.