Snoop Dogg And His Family Are All Smiles For SKIMS' Holiday Collection Campaign

Chisom Ndianefo
Close-up shot of Snoop Dogg
Shutterstock | 2914948

SKIMS unveiled one of its largest Christmas gift shops just in time for the festivities and has the founder, Kim, working tirelessly to promote the holiday campaign. Still, the businesswoman used a spell from her entrepreneur spell book when she picked the prettiest family to model some holiday collections. The newly released collection includes 15 limited edition collections with over 30 new holiday styles available in a curated area of Kim Kardashian's shapewear and clothesline. The gift shop has everything from loungewear and intimates to accessories and more.

Keep reading to find out more.

SKIMS' First Family Campaign

In the Holiday 2022 campaign for SKIMS, the entire Snoop Dogg family—wife, kids, and grandchildren—are seen wearing similar sleepwear. The SKIMS family's first-ever holiday campaign was captured by Donna Trope, a longtime brand collaborator, for Kim Kardashian's solution-focused shapewear and loungewear line.

The shoot featured Snoop's wife, Shante Broadus; Cordell Broadus and his daughters Luna and Journey, Cori Broadus and her fiancé Wayne Deuce; and Corde Broadus and his children Zion, Sky, and Elleven, and they looked so adorable. The family displays SKIMS' well-liked Cozy Collection and Fleece Sleep Sets in matching designs which we already like snagging up at the sites, that's if it's still available because Kim clearly stated it is limited.

Snoop Just Added Modelling To His Resume

There seem to be no limits to Snoop's successful, all-encompassing profession. Now that he (and his family) participated in a SKIMS promotion, it's safe to add modeling to his resume. The musician has had a successful career leading him to have sold millions of albums worldwide since making a significant entrance into the hip-hop scene in 1992. He, however, has taken advantage of his widespread recognition to diversify into new cultural and commercial fields as an actor, producer, DJ, media personality, and entrepreneur. Of course, Universal is already at work on his first serious biography.

Snoop's Reaction To SKIMS' Holiday Collection

Just below Snoop Dogg's post, he wrote the most heartfelt caption;

“I feel so blessed that three generations of my family were able to come together for the SKIMS Holiday campaign! It’s the first time we’ve been featured in a campaign altogether, and we all loved the super soft, comfy outfits. The Broadus family will be wearing matching SKIMS this holiday season!”

Award-Winning Brand

SKIMS has advanced recently, as evidenced by projected net value already hitting the fact that its projected net value has already hit $3 billion. However, SKIMS is all about innovation and creating shape and loungewear for everyone, despite some criticism from fans.

The CFDA Awards, commonly referred to as the Oscars of fashion, were presented on November 7th. Kim's SKIMS brand won the innovation prize for significantly impacting a significant impact on how consumers purchase clothing.