Responsible corporate citizens are always welcome in the world, but they sometimes come from unexpected corners, and they often find odd ways of doing so.
But hey, it’s all about branding and market positioning anyway, right? And how much of that matters when people can benefit from it? It can be a classic win-win scenario. But it’s still weird to see sometimes.
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Luxury brands don’t always have to come out with off-the-wall products to make a splash, but sometimes they do anyway.
Let’s face it, many brands out there have never met a product that they wouldn’t want their logo on. But you do expect a certain something from a storied fashion house like Yves Saint Laurent, don’t you?
Well, despite what you might expect, Saint Laurent is looking to make safe sex chic with its own line of designer condoms.
Yes, you read that correctly. Thanks to Saint Laurent, you can now sheathe your sword in one of six different designs.
For the price of €2 per dome (about $2.20 U.S.), you can wrap your little gentleman up in only the most fashionable STI prevention.
If you always wanted to get it on with a leopard print or checkered love shield from a high fashion house, you’re in luck.
You might also like the zebra print, or the one with little gold hearts all over it. They’re all part of a new line of products available through the company’s Rive Droite concept store .
Among the other unusual products bearing the Saint Laurent logo are tennis balls, an animal pattern Rubik’s cube, and a USB charging hub.
If you’ve got €165 to spare (that’s about $180 U.S.), you can purchase panties with phrase “Your mother would not like it” on them. Yeah, just the one pair.
The surf board emblazoned with Kate Moss on it will set you back €3,995 ($4,370 U.S.) however, so maybe save up your pennies.
Interestingly enough, Saint Laurent isn’t the first luxury brand to launch a line of condoms.
In 2018, who else but Alexander Wang brought out a whole “Protect Your Wang” line that included hats, shirts, bandanas, socks, and of course, jimmy hats.
