Lana Del Rey is one of the biggest names in the music industry. Her unique voice won everyone’s hearts more than a decade ago, so no wonder why her fans were so excited about hearing news of her upcoming new album.
The singer announced her ninth record, Did you know that there’s a tunnel under Ocean Blvd?, earlier in December, and is set up to be released on March 10th. Along with the name and date, she also shared the leading single under the same name. You would think she won’t need any publicity to promote her work; however, she turned out to be a marketing genius.
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One Billboard Was Enough
Lana put out one billboard for her album; she could’ve chosen any major city across the US, yet, she decided the perfect location was Tulsa, Oklahoma, and why there, you may ask? It is because that’s where her ex-boyfriend lives.
There’s Only One
The star shared the billboard on her private Instagram , where only her fans could see her. Still, the picture quickly went viral thanks to many followers who shared it on social media. She added, “There’s only one and it’s in Tulsa,” along with a skull emoji. Lana then commented on the post, saying, “It’s. Personal.” giving a taste of what we will listen to on her new album.
Short But Passionated
Though the relationship with the police officer, Sean Larkin, was short, it was enough for her to pay back in a petty way; now, he has to see her every day. The couple dated for about six months, from 2019 to 2020, and allegedly split due to scheduling issues. They only made one official debut on the 2020 Grammy’s red carpet.
She Didn’t Stop There
Funny enough, that wasn’t the only thing she did related to Larkin. She announced the album on December 7th, which happens to be his birthday. Naturally, fans on Twitter were thrilled with Lana’s pettiness, and it only worked for them to become more impatient for her new music.
Everyone Was Talking About Her
Her fans baptized her “The Queen Of Pettiness,” and many from the area were driving to the location to get a glance at the billboard . Meanwhile, media all over the country shared the news in case Larkin didn’t catch it while driving to work.
Jack Antonoff Will Be Part Of The Album
On the other hand, the album was also announced by producer Jack Antonoff, Lana’s long-time friend and coworker; this would be their third production together, as he was part of the process of Chemtrails Over the Country Club and Norman F*****g Rowell.
They Worked On The Album For A Long Time
The album will also feature Jon Batiste, SYML, Tommy Genesis, Father John Misty, Drew Erickson y Zach Dawes , and Judah Smith. This would be Del Rey’s new project after her last productions of 2021. However, she was part of the 2022 top charts, thanks to her presence in Taylor Swift’s Snow On The Beach .
Nothing Could Stop The Release
Fans were thrilled about Lana’s announcement, especially since the musician shared that her laptop had been stolen and all the album was in there in October. The computer was taken after someone broke into her car in Melrose Place. Yet, this didn’t delay the release.
What To Expect
Just like her previous albums, Did you know that there’s a tunnel under Ocean Blvd? is set to be a nostalgic retro record, following Lana Del Rey’s particular aesthetic. Now her followers only can speculate and wait until March to hear everything Lana has to say about her last relationship.
