Savage X Fenty By Rihanna

Rihanna's Lingerie Line Is Empowering Women Through Its Breast Cancer Awareness Collection

If you're not already familiar, October is Breast Cancer Awareness Month. It's a time for people to bring awareness to the disease, encouraging donations to fund cancer research. During this time, people are encouraged to wear the color pink, the color of the awareness ribbon, to show their support and understanding.

Singer, makeup creator, and now fashion maven Rihanna's lingerie house, Fenty X Savage, has created its own limited edition line of pink undergarments complete with a powerful message.

Savage X Fenty's latest campaign is joining the pink parade with their Savage X Thrivers line.

Instagram | @savagexfenty

The collection features an array of soft and sexy pink lingerie pieces that are guaranteed to make every person who wears them feel like a trillion bucks.

Most importantly, Rihanna is using her platform to highlight four fearless and inspiring women living with breast cancer.

Savage X Fenty By Rihanna

With the help of Johanna De La Cruz, Bianca Muniz, Stephanie Seban, and Nalie Agustin, Rihanna and her team are helping to change the narrative surrounding Breast Cancer Awareness.

"They’re not just surviving, hunny, they are THRIVING," the company wrote in their Instagram post.

Throughout the month, Savage X Fenty will be sharing each woman's story about their experience with the disease.

Savage X Fenty By Rihanna

If you can't wait, a short documentary-style video features the women candidly and openly sharing their personal breast cancer journeys.

At least $3.75 of each product sold will go to Rihanna's charity the Clara Lionel Foundation, which will fund research initiatives for young women living with more aggressive forms of breast cancer.

Savage X Fenty By Rihanna

These women aren't just speaking about their experiences — they're really working to build community.

Check out the line for yourself!

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