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McDonald's Is Generating Buzz By Making Its Billboards Double As Bee Hotels

Everybody has their favorite nugget sauce. I usually go for BBQ sauce, although if the mood strikes, nothing hits the spot like sweet n' sour sauce. My other half goes for straight-up ketchup 100% of the time, and she's a nugget aficionado.

But there's reason to believe that the powers that be at McDonald's might favor honey, and it's pretty compelling. If nothing else, they are definitely pro-bee.

By now, everybody should be on board with preventing a bee-pocalypse.

Many of us think first and foremost about avoiding the stingers, but where would we be without our pollinating pals?

We rely on bees as an integral part of the food chain. Their industrious efforts keep food on our tables — it's been estimated that humans would have 1/3 less food without bees than we do right now.

So, McDonald's is taking steps to try to help out bees.

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Their first effort made headlines when they introduced the "McHive," considered the world's smallest McDonald's, which was basically just a beehive modeled after one of their restaurants.

The next step involves something on a slightly larger scale.

In Sweden, 30% of the bee population is considered at risk, largely due to a lack of resting areas.

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The folks behind the Golden Arches realized they have some unused real estate that could really benefit bees — the backs of their billboards.

So, working with outdoor advertising firm JCDecaux, Ronald and company started adding six "bee hotels" to their billboards in Sweden, Design Taxi reported.

On the front of the billboards is an apt message: Always Open.

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The lettering has holes drilled into it, which bees can crawl into to access the hotels.

What's more, McDonald's has offered its franchisees in Sweden the opportunity to customize their own bee hotel billboards. Many franchisees there have already added beehives to the roofs of their restaurants as well,

The bee hotel initiative is off to a good start, with six of the billboards in place so far.

Needless to say, the bee population in Sweden has a friend in McDonald's. Although there's still no word if bee hotels will expand to the U.S., if the initiative bears fruit, Sweden could see more of them in spring 2020.

Check out more below!

h/t: Design Taxi

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