When Popeyes released a new spicy chicken sandwich on August 12, it's doubtful that even they would've anticipated the mania that followed.
Not only did people across social media generate, over $23 million in free advertising for the company in the wake of the release, but that hype translated to intensely long lines at each location.
And as CNN Business would later report, many of the people waiting in those lines would soon discover that the sandwich had sold out nationwide.
But while not everyone waiting at one location in Charlotte, North Carolina likely left with a sandwich, many of them can say they didn't leave empty-handed.