For nearly 40 years, Hooters has been one of the most successful and recognizable restaurant chains in America and all around the world. They're known for their hot wings, cold beer, and of course — Hooter Girls.
Recently, the company announced changes to the Hooter Girl's infamously iconic uniform. The outcry from employees as well as the public has been disturbing, thus forcing Hooters to rethink their strategy.
Back in 1983, the six friends got together to come up with a new and innovative idea for a restaurant.
They wanted to ensure that none of them would ever have to worry about being kicked out of a bar ever again.
Since that time, Hooters of America LLC has evolved into one of the most recognizable and successful restaurant franchises on the planet — with more than 420 restaurants operating in 29 different countries.
While not as large in stature, The Original Hooters Group still boats a total of 25 separate locations in the cities of Chicago, New York, and Tampa Bay. Their branding is nearly identical, although the companies are not the same.
The Hooter Girls are usually made to wear an incredibly tight-fitting t-shirt or halter top, along with a pair of equally tight booty shorts.
Hooters of America sent out an e-mail statement explaining that "The new uniforms were the result of a collaboration with Hooters Girls. These uniforms have been worn for months in several Texas markets and have received overwhelmingly favorable reviews from both Hooters Girls and customers.”
Many of the girls who voiced an opinion asked to remain anonymous, for fear that they might be fired for voicing their opinion.
"The girls with more meat on their bones, it kind of just rides right up. You have a wedgie all the time.”
Giselle (who goes by the TikTok handle @ggnguyen) has made several videos that as of right now have been viewed millions of times.
Then, Giselle snaps her fingers to reveal the look of the new, much shorter shorts.
Whereas the newer shorts come with a much higher cut and leave practically nothing to the imagination.
One of Giselle's TikTok followers commented "Girlll[sic] that literally looks like the type of underwear i'd[sic] wear on my period."
Another user wrote, "Girl stay safe that's all I gotta say."
"They can determine which style of shorts best fits their body style and personal image," the statement read.
Pun intended? And that they remained committed to empowering women.
The statement concluded by reiterating how the company considers the Hooter Girls to be their brand ambassadors and that they'll do all they can to continue to foster a safe supportive working environment.
