We've often heard that we don't know what we've got until it's gone, but it's also true that we don't know how much something means to people until someone threatens to take it away.
I have to admit that I've found myself mourning menu items that restaurant chains no longer serve, but it's still easy to underestimate just how many people are impacted when a company decides they're going retire one of their products.
And while recent news has made it clear that IKEA's large shark plush toys known as Blahaj enjoy a lot of popularity the world over, it's particularly fascinating to learn how much this varies from region to region.
Because based on the spike of activity throughout China's social media networks, people there are taking the news particularly hard.