These days, it seems like everyone has a makeup line. From celebrities to influencers, there's a massive market of stuff for us to wade through.
So, what makes a brand stand out these days? Axiology knows the answer: 100% sustainable and recyclable products. Yup. 100%. How? Let's find out.
Her goal was simple: make something that wasn't "evil." That meant making a product that was cruelty free, natural, ethically sourced, and vegan. Oh, and it actually had to have pigment.
Axiology is now a worldwide brand, selling in major retailers like Ulta and Nordstrom. And yes, they're still an ethical, sustainable brand, thanks to their vegan ingredients and recycled packaging!
The Balmie is handmade with natural ingredients by the Axiology team in the USA. Its wrapping is made of recycled paper, and can be peeled away as you use it!
They really do it all, huh? The Balmies can be used on your eyes, lips, and cheek. They give a more subtle color on the eyes and cheeks, and they really pop on your lips.
Their packaging is made of post-consumer recycled materials, which you can then actually recycle yourself when you're done with it. A small team in Bali makes all of Axiology's packaging!
When founder Ericka Rodriguez visited Bali, she came across a female-owned company dedicated to taking trash and turning it into paper products. She decided to hire them to create all of Axiology's packaging!
This is one of Axiology's claims to fame: they'll never use more than their staple 10 ingredients in their lip products. They use organic castor, avocado, orange, and grapeseed oils, as well as extracts and wax!
Axiology also prides itself on hand mixing and pouring all of their products. Actual humans make their lipsticks, not machines! There's something super wholesome about that, in my opinion.
I've been browsing their site, and I'm so excited to see how many great shades they have. They have highlighters, too!
What do you think of this awesome company? We need more companies like them in the world!
