For decades, when someone asked you to picture something from Colorado, it was a near-certainty that you'd imagine the Rocky Mountains.
And while those have hardly stopped being a defining feature and point of pride in The Centennial State, Colorado has found a few other footholds into cultural relevance over the years.
Whether this was desirable for the state residents or not when the show first premiered, the fact that South Park has worn its setting on its sleeve for the last 23 years has certainly created an association between the state and the subversive show's fans.
But of course, a lot of the state's more recent reputation centers around the fact that it was one of the first states to legalize recreational marijuana. And now, the state's government seems to be making that 4/20-friendly reputation work for it.