Model Rocks Her Natural Armpit Hair In New Adidas Campaign

So, body hair. It's a hot topic. Some people are fine with it, some people despise it. But there is one truth that none of us can escape: As much as we try to deny it, having body hair is incredibly natural.

Adidas must agree because they decided to feature models with armpit hair. And boy, did people have some reactions to that.

Removing our body hair isn't a new practice.

Unsplash | Максим Рыжкин

According to Women's Museum, blades used to remove body hair were found as early as 3000 BCE.

However, modern body hair removal is partially down to razor companies. You can read more about it here.

All of that is to say: body hair is pretty normal.

Clearly Adidas agrees. They posted a gorgeous set of pictures of model Leila Davis rocking their new Stella McCartney collab, and the comments section was extremely torn.

Some people LOVED the shots.

"Thank you, Adidas for supporting women in having the choice to do with their bodies as they please. Men can have body hair... so why is it not yet fully accepted in society for women?" @gracieeccles wrote.

People were not impressed with the hateful comments.

At this point, shaving is all about aesthetics. If you like shaving or waxing, that's fine! Go for it! But if someone else doesn't, it's not really our business, is it?

For every positive comment, however, there were even more immature ones.

Most replies to the comments praising Leila and Adidas used the barf emoji. People called it, "disgusting" and "unnatural," which is incredibly funny, considering how natural body hair actually is.

One user perfectly explained how important Leila's feature was.

"So many people don’t understand what Adidas is doing. This is called inclusivity. This is marketing and advertising towards all types of people," @danicaserena explained.

She continued:

Unsplash | Glenn Carstens-Peters

"Their customer base is majorly comprised of people that don’t look like typical models, they’re normal people. Not everyone looks like a Kardashian or wants to look like one."

Leila had NO time for the bullying she received.

I am absolutely NUTS about the threat to send someone trimmings from a bum crack. Is it overly mature? No. Is it exactly what was needed? Absolutely, 100% yes. (Would I have done it? Uh, yeah.)

She also pointed out how bigoted it was.

It's frankly insane that men are allowed to have their natural body hair, but women aren't. If we all have it, why can't we all keep it? Why can't we just chill out and let each other make decisions that are best for us?