If you haven't noticed already, social media has been on absolute fire with body positivity posts, especially in the last couple of months. And brands are on board too, with many choosing not to airbrush or edit their photos to absolute perfection. What is perfection, anyways?
Now, the hashtag #CelluLIT is going viral on Instagram, with women proudly flaunting their cottage cheese thighs and behinds because it's not something to hide!