For decades, the Miss America pageant has typically inspired one of three reactions in people: curiosity, revulsion, or disinterest.
For those who are actually aware of when pageant season is going on, they've historically either wanted to see the glamorous contestants for themselves or sworn off the whole idea for being an event dedicated to judging women's appearance and little else.
Although the Miss America and Miss USA pageants would later set aside an opportunity to showcase their contestants' talents and values, these arguably came off as token attempts to deflect criticism.
However, it seems the Miss America pageant is in the process of rebranding itself and the most recent winner of the Miss Virginia ceremony illustrates their new direction.