Influencers are pretty ubiquitous nowadays — it seems like everyone and their cat and prairie dog (yes, their are prairie dog Instagram accounts), are influencers these days. And it's fairly common knowledge that many social media influencers receive free product from brands in exchange for free exposure, a.k.a free advertising.
Of course, it was inevitable that influencers would eventually take advantage of this exchange, and that is exactly what one influencer tried to do, but failed at.