For the Kardashian-Jenner clan, there is no escaping haters. No matter what move they make, there is always scrutiny following close behind, waiting to pounce at the opportunity to discredit their business ventures.
Kim's latest product from her cosmetics company KKW Beauty was, of course, not immune from criticism — but one makeup artist's Twitter post is proving that there is a major positive outcome from this product.
In an Instagram video, Kim expressed that the foundation helps enhance her skin tone, but most importantly, helps cover her psoriasis.
She even recently shared this photo of her legs that showed how her skin lost pigment after a flare-up. It makes sense that she wanted to create a product that helped people with similar skin issues.
The very outspoken actress Jameela Jamil publicly called out the product for being a pain in the butt to get off, essentially saying it's pointless and nothing but a headache.
Katrina took to Twitter to show what the body foundation has done for her mom's skin condition.
"She got so extremely happy after i applied the body foundation an i'm so emotional rn."
While this may not be why Kim created the product, it is definitely an unintended positive use and outcome.
After just two layers, the difference is incredible. You can't see any red or purple tones in her mother's legs!
People wanted a full review of how this product stayed on. I'm curious, too!
Knowing that Kim has struggled with her own skin issues helps us understand why she made this product in the first place. For other people with skin conditions, this product is a game-changer.
The actress has been especially critical of the Kardashians over the years because of their frequent endorsements of "detox teas" on social media.
She also promised to work on her tone when criticizing products that she feels promote unhealthy expectations to women.
Yes, we should work to embrace our imperfections — but sometimes, there is no escaping uncomfortable and self-conscious feelings.
In an Instagram post, Kim revealed that her grandmother wanted to try the product to cover the veins on her arms. Kim shared this video of her and North applying the foundation to Grandma MJ's arms.
It does seem that there are a lot of positive applications of this new product, especially for older women.
If a product makes you feel more confident and feel like you can take on the world, then there is no reason to completely invalidate its use.
I'm sure we'll be seeing more stories about Kim's body foundation and how it has helped people in the future.
