It’s easy to put down a lot of behaviors as merely being attention seeking, but attention is important. It’s awfully difficult to fix problems if you don’t give them your attention — and you’ve only got so much attention to give anything.
And you have to hand it to some folks — they sure know how to grab attention. It’s not always in the healthiest way possible, but you can’t argue with the effectiveness.
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It’s official: Liverpool FC are the best soccer team in Europe in 2019.
Liverpool took down Tottenham 2-0 in the Champions League Final in Madrid in a match that featured two British teams battling it out in what is basically Europe’s Super Bowl.
And extreme soccer fans were either super thrilled about this win, or extremely disappointed.
But another big winner might have come out of the Champions League Final — with much more controversy.
About 20 minutes into the big match, in front of a massive, 63,000-strong crowd, a runner jumped onto the field, interrupting play.
The runner, dressed only in a skimpy bathing suit and running shoes, made it all the way to mid-field before security managed to chase her down.
Usually, when someone runs on the field at a major sporting event, it’s not a stretch to imagine there’s alcohol or a lost bet involved.
Regardless, some people just want their quick 15 minutes of fame, no matter the cost.
But in this case, there was a reason why she chose to go scantily clad but not completely nude.
Turns out, the “streaker” was Kinsey Wolanski, an Instagram model, and she was on a mission.
The whole thing was a big PR stunt.
Written across the front of her one-piece was an ad for Vitaly Uncensored, an adult pranks site run by Kinsey’s boyfriend, Vitaly Zdorovetskiy.
Vitaly was in the crowd at the big game, and he filmed the whole thing going down.
He was up there in a fake beard because he says that he’s been banned from every stadium — he ran onto the field at the 2014 World Cup Final.
But he was cheering her on all the same, and why not?
They picked a huge target, and it looks like it has worked out well for them.
Overnight, Kinsey went from 300,000 Instagram followers to 2.5 million.
That’s some incredible growth — but it wasn’t without some heartache as shortly thereafter, Kinsey had to take to Twitter to let her fans know that her Instagram account had been hacked .
And sure, millions more people are aware of Kinsey today — but what about the site she was advertising on her chest?
Well, Vitaly was happy to report that his stunt ad, a brief moment hijacking one of the world’s largest sporting events, worked — within days, his YouTube subscribers edged over the 10 million mark.
The sheer number of eyes who picked up on Kinsey’s on-field antics proved invaluable.
Well, actually, you could put a value on it — just shy of $4 million in free advertising, according to Apex Marketing Analytics.
There are some pretty wild ways that companies market their products, but Vitaly’s is definitely one for the books.
In an age of viral Internet culture, Vitaly won marketing gold.
