It's easy to put down a lot of behaviors as merely being attention seeking, but attention is important. It's awfully difficult to fix problems if you don't give them your attention — and you've only got so much attention to give anything.
And you have to hand it to some folks — they sure know how to grab attention. It's not always in the healthiest way possible, but you can't argue with the effectiveness.
Liverpool took down Tottenham 2-0 in the Champions League Final in Madrid in a match that featured two British teams battling it out in what is basically Europe's Super Bowl.
But another big winner might have come out of the Champions League Final — with much more controversy.
The runner, dressed only in a skimpy bathing suit and running shoes, made it all the way to mid-field before security managed to chase her down.
Regardless, some people just want their quick 15 minutes of fame, no matter the cost.
Turns out, the "streaker" was Kinsey Wolanski, an Instagram model, and she was on a mission.
Written across the front of her one-piece was an ad for Vitaly Uncensored, an adult pranks site run by Kinsey's boyfriend, Vitaly Zdorovetskiy.
He was up there in a fake beard because he says that he's been banned from every stadium — he ran onto the field at the 2014 World Cup Final.
They picked a huge target, and it looks like it has worked out well for them.
That's some incredible growth — but it wasn't without some heartache as shortly thereafter, Kinsey had to take to Twitter to let her fans know that her Instagram account had been hacked.
Well, Vitaly was happy to report that his stunt ad, a brief moment hijacking one of the world's largest sporting events, worked — within days, his YouTube subscribers edged over the 10 million mark.
Well, actually, you could put a value on it — just shy of $4 million in free advertising, according to Apex Marketing Analytics.
In an age of viral Internet culture, Vitaly won marketing gold.
