Each year, Memorial Day gives Americans a chance to take some time and reflect on the sacrifices that veterans have made for their country.
Yet, although it has a solemn reason for existing, the fact also remains that it gives people a day off right as the weather is starting to get nice. So for many people, it's as much a time for celebration as it is for quiet reflection.
And that is likely why Mountain Dew chose this special weekend to release a particularly patriotic flavor.