There's a pretty interesting dialogue going on right now about the relationship between brands and their followers, and how much control the followers should have over what the brand does. Social media has, in a way, brought brands and their fans closer together. But how much say should fans get?
It's definitely in a business's best interests to listen to its customers, but letting them control everything is generally an effective way to learn about bankruptcy laws. But it's also worth keeping in mind that not all businesses are created equally.