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Burger King Announces New ‘Real Meal’ So You Can Eat ALL Your Feelings

It's okay to not be okay.

With 1 in 5 Americans experiencing mental illness at any given time, it is important for companies and institutions in the public eye to work towards destigmatizing mental health issues.

Burger King has started a new campaign that contrasts the popular 'Happy Meal'

Unsplash | amirali mirhashemian

Burger King Real Meals aren't just for when you're happy—they come in moods such as Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal.

The company created the initiative with help from Mental Health America.

Burger King

The campaign is titled #FeelYourWay, and is meant to normalize feelings that are portrayed in the media as 'unacceptable'.

"No one is happy all the time" the new meal boxes read.

Though the initiative is a positive one, the announcement has provoked some outrage from the public.

Burger King

Some felt that Burger King was trying to capitalize on those who suffer from mental illness, while others claimed that fast food has negative effects on mental health.

"Good mental health depends on good nutrition" one twitter user writes.

Does Burger King have good intentions, or is the 'Real Meal' a marketing ploy?

No matter how you feel about the campaign, the 'Real Meals' will be available for purchase in May to co-inside with Mental Health Awareness Month.