Taking a stand on social issues isn't always as easy for businesses as it should seem - especially for small businesses. On issues where passions get particularly fired up, you stand the chance of alienating a good portion of potential customers, and that can really affect your bottom line.
And you'd think that might have been the case for this vegan cafe that's closing up shop. Already facing stiff competition from the Starbucks' of the world, you would think that a rigid stance that drew headlines might have done them harm. But the owners say that's not at all what happened.