Jeffree Starr is known for being a lot of things. He’s drama. He’s fashion. He’s makeup. He’s couture. And, he’s extra as all hell. But that’s why we love him, right? What we don’t love, however, is theft .
When Jeffree’s not flying on a P.J (that’s private jet for you plebs) with his fellow YouTuber BFF Shane Dawson, Jeffree is running a multi-million dollar makeup line.
Jeffree Starr Cosmetics has become a household name in the beauty community, known for its incredible quality, stunning packaging and revolutionary concepts.
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His latest release, the Blue Blood collection, has Tarte’s 2018 April Fools Day “joke” palette gagging.
The Blue Blood collection clearly took months of work, inspiration and conceptualization and it is beyond stunning.
Jeffree is all about inclusive color ranges for his cosmetics, and is not afraid to call other companies out for not stepping up their shade range game.
This is one of the many reasons why Jeffree was the perfect person to dip into the complexion makeup game with concealers.
However, people really had to be out here ruining this plan for Jeffree.
In a series of dramatic Snapchat stories on April 1st, Jeffree informed fans some major drama had gone down and he’d be filming and releasing a video the following day to explain everything that’s happened.
Well, the video has come out and fans have BEEN gagging at the scandal.
The video, titled “My Concealer Line Was Stolen & Leaked ($2.5 Million of Makeup Hijacked)” came out and honey lemme tell you , she was on fire.
Jeffree starts by thanking fans for their support on his Blue Blood launch, and then beings to explain the drama that has been going on behind the scenes.
“A brand new product that I have been working on for over a year has been leaked and that is the Magic Star concealer,” he said. “The things that I’m about to tell you have been my nightmare that I’ve been living with for a few weeks now.”
“So, during this Blue Blood launch, which was the biggest success of my career. The biggest launch. It has been insane. We were number 1 trending topic all over the world. The sale were astronomical.”
He continued, “But you guys probably noticed that I was very silent on social media leading up to the launch.”
“Two weeks ago, the morning of March 15th I uploaded the reveal video for the Blue Blood collection.”
Jeffree continued, “That night around 1 a.m. one of my stock and shipping facility warehouses was broken into and over $2.5 million of product was stolen from me.”
“This is the biggest theft I have ever experienced in my entire career. This is the biggest hit as a brand. I am still shocked about the entire thing.”
He then went on to address the leaked photo (that has popped up for sale on the black market) of the concealer shade that was stolen from his warehouse.
Jeffree said he has now been working with the FBI to investigate the robbery and locate these black market dealers.
“We actually tracked down this person,” said Jeffree.
“This person is now in jail currently while we investigate how they got access to my product to then illegally sell it.”
Until the official collection is released, Jeffree reminded fans that any concealers that are for sale are illegal goods, “We’ve tracked down some of the product, but there are still so many units floating out there.”
“So, if you guys see this packaging or (shade) C5 before the launch, just know that it is stolen. It is illegal goods and I would love to try and get more of it back.”
I can’t wait to legally buy this when it goes on sale this month!
