Food innovators have to take some risks, and they're not always going to pay off. Let me tell you, I thought I was onto something when I combined hamburgers and burritos for the "burgerito" — until I tasted it. Friends, the risk did not pay off.
But that's actual combining of ingredients, not merely presentation. Who knew folks would get so out of sorts over just how you slice a bagel? Well, the internet sure has strong feelings about bagels.