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McDonald's Has Flipped Its Golden Arches For International Women's Day Again

On a day like International Women's Day, it can be difficult to sort out which companies are pandering and making the right noises, and which companies actually mean the things they say.

Because just making a statement for the sake of sounding like you care about women's issues and women's rights doesn't actually do anything.

In 2018, McDonald's found themselves in a bit of hot water on International Women's Day when they flipped their golden arches from an 'M' to a 'W'.

The change took place largely on their social media icons, but one location in Lynnwood, California actually flipped its sign.

Although they said they were trying to celebrate International Women's Day, many people said they'd rather see some concrete changes in women's favor at the company, like putting more women in leadership positions.

You would think that McDonald's would have learned from that, but once again, their social media icons were flipped.


For example, their LinkedIn page above. This time, however, McDonald's added the hashtag #BetterTogether.

According to a press release, it's part of a broader initiative at McDonald's focused on "gender balance and diversity."

Apparently they took the advice about making concrete changes to heart.

Instagram | @mcdonalds

"By 2023, the company aims to improve the representation of women at all levels of McDonald’s, achieve gender equality in career advancement, and champion the impact of women on the business," the press release read.

McDonald's does have some work to do before 2023 to reach their goals.

Unsplash | Sofia Cangiano

At present, a mere 30% of their officer positions are held by women, while 41% of positions at director level and up are held by women, and 60% of restaurant managers are women.

McDonald's has identified a few ways to help achieve gender balance, however.

Facebook | McDonald's

"Key actions McDonald’s will take to further improve representation and progression include: Using gender neutral job-descriptions in English speaking countries for office and restaurant roles, increasing diverse candidate slates and interview panels, as well as investing in tools that use artificial intelligence to recognize and root out bias from the selection process."

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