Instagram | @jenthebodypainter, YouTube

People Can't Help Reacting When They See This Guy's Confusing Shirt

People do a lot of weird things for internet fame. Most of the time those videos, tweets, or snaps disappear into the ether, but a few end up breaking into the mainstream.

That constant hope that next time it'll be you keeps the churn of tweetstorms and YouTube challenges fresh.

Brandon Walsh is a YouTuber with a decent following, but he wanted it to grow more.

Instagram | @brandonwalsh

It's hard to blame him for it, considering that his sister's channel has more than four times the subscribers his does.

So he did what a lot of content creators do and looked for inspiration.

YouTube | Brandon Walsh

A popular YouTube channel by The Dolan Twins gave him his starting point.

In it, the twins got body painted clothes applied and walked around in public to see how people would react. The video got tons of views.

This was perfect, because Brandon's mom is actually a famous body painter.

Instagram | @jenthebodypainter

Jen Seidel goes by the name Jen the Body Painter and even went viral in 2017 when she painted a model and they went to the mall for reactions.

In fact, Jen had been contacted by the Dolan Twins when they were prepping their video.

YouTube | Brandon Walsh

She hadn't been able to make a trip to Los Angeles fit into her schedule, so they ended up going with another body painter.

Although the idea embarrassed him, Brandon decided to try the challenge.

YouTube | Brandon Walsh

It's extra awkward when the body painter is your mom, but she thought ahead and pre-painted a pair of shorts for him to wear.

But everything else would be his bare skin.

YouTube | Brandon Walsh

He didn't make the challenge easy for her.

Any painter knows that you want a smooth canvas to work on and though Jen seems to have asked him to shave his legs, he didn't bother.

The result is jeans that look pretty furry up close.

YouTube | Brandon Walsh

Considering what she had to work with, I think Jen did a pretty great job on those faux jeans and the shorts are camouflaged well.

Of course, then Jen learned that he hadn't shaved under his arms either.

YouTube | Brandon Walsh

So she gave him a pair of scissors and made him trim them as much as he could.

Come on, dude, she's doing all the work here.

It took about two-and-a-half hours to get him "dressed."

YouTube | Brandon Walsh

Then they headed out into the 25-degree weather to try out the illusion at a nearby Target. I felt for him a little bit in that cold.

He almost let those cold feet get to him.

YouTube | Brandon Walsh

In the parking lot, Brandon began to regret his life choices, but after working so hard, Jen wasn't going to let him back out and talked him into finishing the job.

They headed into the store where Brandon decided to head to the menswear department.

YouTube | Brandon Walsh

You see, he needed to buy clothes because he wasn't actually wearing any.

At first his coat annoyed me, but he did eventually take it off.

The wait in line at the checkout must have been extra awkward.

YouTube | Brandon Walsh

It's a part of shopping that forces strangers into each other's personal space as they all move through the narrow aisle between magazine racks and sugary guilt snacks.

At the counter, he asked the cashier if she liked the shirts he'd picked out or if she preferred the one he was wearing.

YouTube | Brandon Walsh

Admittedly, her double-take kind of makes the whole video worth it.

Everyone had a good laugh.

YouTube | Brandon Walsh

Another cashier even came over for a closer look, admitting that she thought the shirt was a big tattoo at first.

If you want to see the full process, check out the video!