For many years, it seemed like certain traditions would never change. Barbie will always end up with Ken, Valentine's Day will always have those little hearts that taste like chalk, and the NFL will always have exclusively female cheerleaders.
But we've recently seen market forces and pioneering individuals start to break those traditions.
Mattel is considering a same-sex Barbie wedding set, there won't be any candy hearts this year, and as we're about to discuss, the NFL welcomed its first male cheerleaders this season.
And two of those men are about to make Super Bowl history.