When brands weigh into the culture wars, does it ever go well? Taking sides tends not to be good for business, because by its very nature it's going to alienate someone.
But what I don't really get about the backlash to Gillette's controversial ad is that they're coming down on the side against bullying, sexism, and harassment. That should be a no-brainer. Who the heck is in favor of such abhorrent behavior?