When an organization gets big enough, it can become difficult to grasp exactly how one person's job fits into the larger picture. And when that organization is literally trying to launch people into space, it's both easy to understand how that would happen and super important that it doesn't.
It's for this reason that NASA has a Space Flight Awareness division, whose mission is to make every employee of NASA aware of how important their role is in keeping astronauts safe and ensuring successful missions.
There are probably some boring aspects to space flight awareness, but one of them certainly isn't the part where they design promotional posters for each flight to the space station.
No, those are wonderful...in a way.